Privacy Policy

Ideaspresso Pty Ltd · Last updated: June 2026 · Effective immediately

Note: This is a working placeholder policy. Before going live with client data, have this reviewed by an Australian privacy solicitor or use a full compliance service such as Termly or Iubenda. The Australian Privacy Principles apply once annual turnover exceeds $3M — however, best practice is to comply from day one.

1. Who we are

Ideaspresso Pty Ltd ("Ideaspresso", "we", "us", "our") is an AI strategy advisory based in Melbourne, Victoria, Australia. We operate ideaspresso.io and related services.

Contact for privacy matters: nitin@ideaspresso.io

2. What personal information we collect

We collect personal information only when you voluntarily submit it through forms on our website. This may include:

Your first and last name
Your business email address
Your business name
Your business website URL
Your industry and marketing challenge (where provided)
Your phone number (where provided voluntarily)
Your monthly marketing budget range and timeline (where provided)

We do not collect sensitive information (as defined in the Privacy Act 1988 (Cth)) and we do not collect payment card or banking information through this website.

3. How we collect it

We collect information exclusively through voluntary form submissions on ideaspresso.io — specifically the free audit request form and the strategy session booking form. We do not collect information through cookies, tracking pixels, or third-party data brokers at this time.

If analytics tools (Google Analytics, Plausible, or similar) are added in future, this policy will be updated to reflect aggregated, non-personally-identifiable data collection.

4. Why we collect it and how we use it

We collect personal information for the following purposes:

To deliver the free AI marketing audit — we use your website URL, business name, and industry to run the diagnostic and prepare a personalised report
To arrange and conduct strategy sessions — we use your contact details to schedule and conduct the free strategy session you have requested
To communicate about our services — we may follow up on your enquiry to provide information relevant to your request
To improve our services — aggregated, non-identifiable patterns in enquiry types help us refine our offering

We will not use your personal information for purposes beyond those listed above without obtaining your consent first.

5. Disclosure to third parties

We do not sell, rent, or trade your personal information. We may share information with the following limited categories of service providers, solely to enable delivery of our services:

Form processing services (Netlify or Formspree) — receive form submissions to deliver them to us
Email and calendar tools — used internally to manage and respond to enquiries

All third-party providers are required to handle your data in accordance with applicable privacy laws. We do not transfer data outside Australia except where necessary to use the above services, in which case we take reasonable steps to ensure your information is protected.

6. How we store and protect your information

Personal information collected via our website is stored on secure, password-protected systems. We take reasonable steps to protect the information we hold from misuse, interference, loss, and unauthorised access, modification or disclosure.

We retain personal information for as long as needed to deliver the service you have requested or to comply with legal obligations, and delete it when it is no longer required.

7. Your rights under the Australian Privacy Act

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

Access the personal information we hold about you
Correct personal information that is inaccurate, out of date, incomplete, or misleading
Complain about a breach of the Australian Privacy Principles

To exercise these rights, contact us at nitin@ideaspresso.io. We will respond within 30 days.

If you are dissatisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

8. Cookies and analytics

This website does not currently use cookies or active analytics tracking. If this changes, we will update this policy and, where required, obtain your consent before setting any non-essential cookies.

9. Links to other websites

Our website may contain links to third-party websites (such as LinkedIn). We are not responsible for the privacy practices of those sites and recommend you review their privacy policies independently.

10. Updates to this policy

We may update this privacy policy from time to time. The "last updated" date at the top of this page will always reflect the most recent revision. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact

For any privacy-related questions or requests, please contact:

Nitin Utreja
Ideaspresso Pty Ltd
Melbourne, Victoria, Australia
nitin@ideaspresso.io