AI Strategy Advisory for Australian Firms

ABOUT THE FOUNDER

You work directly with the person accountable.

"I built Ideaspresso because I was tired of watching good Australian businesses pay agencies thousands a month for reports they didn't read and results they couldn't measure. There's a sharper way — and AI finally lets us deliver it."

Nitin Utreja

Founder, Ideaspresso

Alongside Ideaspresso, Nitin co-founded Vyatra, an ed-tech venture delivering live, curriculum-aligned virtual learning to schools across Australia. He's built, scaled and marketed real operating companies — not advised from the sidelines.

He's an angel investor backing early-stage founders, and served two years on the board of TiE Melbourne.

Co-founder, Vyatra Angel Investor TiE Melbourne Board

Connect on LinkedIn

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You work with Nitin directly. No account managers, no handoffs. The person who sells you the strategy is the one executing it.

Available — onboarding for H2 2026

WHY IDEASPRESSO

We start with your business, not a playbook.

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Strategy before tools

Most "AI agencies" start by selling you a tool. We start with your business — find the real bottleneck first, then decide whether AI even belongs in the answer.

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We'll tell you what to skip

We make money when you grow, not when you buy software. If AI won't move your numbers, you'll hear it from us — plainly.

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You work with the founder

No account managers, no juniors, no handoffs. The person who diagnoses your business is the one accountable for the result.

AI only where it pays Diagnose before we prescribe Direct founder access Measured in dollars No lock-in

★ FLAGSHIP SERVICE

Business Strategy Advisory.

Before a single channel, campaign or tool — the commercial thinking that decides whether any of it works. We sit with founders and leadership teams on the decisions that actually move the business.

It runs as a standalone engagement, or as the foundation the execution work is built on. Either way, you're working directly with Nitin — operator, founder and investor, not a slide deck.

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Positioning & offer architecture

Sharpen who you're for and why you win.

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Growth & go-to-market

The route from where you are to the next stage.

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Pricing & revenue model

Where margin and momentum actually come from.

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AI & operating-model roadmap

Where AI earns its place — and where it doesn't.

Book a strategy session →

HOW WE ENGAGE

Advisory sprint

A focused diagnostic and strategy intensive — clarity and a plan in weeks, not quarters.

Fractional strategic partner

Ongoing senior counsel on the calls that matter, without a full-time hire.

Board & leadership advisory

Strategy and growth guidance at the table, drawing on real operating and investing experience.

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Every engagement starts with a free strategy session — no pitch, just a clear read on your next move.

OUR APPROACH

We diagnose before we prescribe. Every time.

Strategic diagnosis

We define the actual growth problem, buyer stage, and highest-leverage move — instead of jumping straight to channels.

AI use-case design

We identify where AI should help — research, qualification, follow-up, insight, content, workflow, or reporting — based on the business model.

Execution roadmap

We turn strategy into a 30-, 60-, or 90-day implementation plan, delivered as a sprint or partner engagement.

The execution capabilities behind the strategy

When the diagnosis points to channel work, we run it ourselves — no handoffs to a separate provider.

Business Strategy Advisory AI Search & Discovery Paid Media (Google, Meta) AI-Assisted Content Email & Automation Social Media Web Design & CRO

THE UPSIDE

What this could improve — depending on the business.

The right use case depends on where the bottleneck sits. Not every business needs the same system, workflow, or channel mix.

15–20

hours saved / week

in the right workflow

Faster

lead response

and internal turnaround

Better

lead quality

and visibility into friction

Clearer

priorities

and execution focus

For one business, the gain may be time saved. For another, conversion improvement, better follow-up, stronger positioning, or a cleaner path from enquiry to sale.

HOW IT WORKS

From diagnostic to results in 90 days.

01

Book your free session

Grab a 30-minute slot. No pitch, no pressure.

02

Free diagnostic audit

We review your positioning, funnel and the bottleneck worth fixing first — then walk you through it live.

03

We execute fast

When the diagnosis points to a build, work goes live in weeks, not month six.

04

Measure & scale

Weekly data, monthly reviews. Double down on what works, ditch what doesn't.

OUR PROMISE

Results in 90 days, or your next month is free.

We agree on what "results" means before we start — leads, rankings, or revenue. If we don't hit it within 90 days of launch, your next full month is on us. No questions, no fine print.

It's how we hold ourselves accountable — and why we're selective about who we take on.

Book your free strategy session →

🛡️

The 90-Day Results Guarantee

Measurable growth in 90 days — leads, rankings or revenue. We agree the target upfront, in writing. If we miss it, your next month is free.

Applies to full-service retainer clients. Targets agreed before work begins. One-off projects excluded.

FAQ

Straight answers, before you ask.

What is included in the free audit? +

We review your website positioning, offer clarity, CTA structure, trust signals, local search visibility, and likely conversion friction — personalised to your actual URL, not a generic checklist. We benchmark you against two or three likely competitors and hand back the three highest-leverage fixes, ranked by commercial impact, walked through live in your strategy session.

What is the 90-day results guarantee? +

Before work begins, we agree a specific, measurable target in writing — leads, ranking improvements, or a revenue outcome. If we don't hit the agreed target within 90 days, your next month of work is free. This applies to full-service retainer clients. One-off projects and strategy sessions are excluded. Targets are set at the start of the engagement, not retrospectively.

How long does it take to see results? +

It depends on what we're fixing. Conversion improvements on an existing site can show within 30 days. Local rankings typically take 60–90 days. Paid media can produce qualified leads within the first two weeks once tracking is confirmed. We tell you the realistic timeline before work begins — not after.

Do you offer standalone Business Strategy Advisory? +

Yes. Business Strategy Advisory is a core offering — not just a lead-in to execution. We work with founders and leadership teams on positioning, growth strategy, go-to-market, pricing and the commercial decisions that sit above any single channel. It can run as a standalone engagement or as the foundation for the execution work that follows.

Do you lock clients into long contracts? +

No lock-in. Retainers are month-to-month after the initial 90-day sprint. The 90-day period exists because meaningful results take time to measure — not because we need you trapped. If you're not seeing progress by day 60, we'll tell you before day 90.

Got a different question? See the full FAQ — or read the Insights blog for the data behind our approach.

FREE STRATEGY SESSION

A free strategy session — audit included.

30 minutes, no pitch, no pressure. Beforehand we review your positioning, offer clarity, CTA flow, conversion friction and discoverability — then walk you through the two or three priority opportunities live. You leave with clarity on whether you need strategy, execution, or both — whether or not we ever work together.

Founder-led No credit card 100% free

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Typical reply within one business day. We personally review every submission.

Your website URL

Business name

Industry

Your name

Backed by our 90-day results guarantee · No spam, ever

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Request received

We've got your details. Nitin will personally review and be in touch within one business day to arrange your free strategy session.